SparkMate

Make Friends, Spark Connections!

Project Brief

01

Project Timeline

August - Nov 2024

Project Type

University Project

Disciplines

User Experience Design
User Interface Design

My Contribution

UX Research and Testing
Ideation
3D Prototyping
UI Design

Project Overview

02

SparkMate reimagines the university experience by addressing the challenges of social isolation and fostering meaningful connections. Through a hybrid app and smart bracelet, students can discover events, join groups, and track social milestones. By blending digital convenience with real-world interactions, SparkMate creates a supportive platform where students can build confidence, form friendships, and make the most of their university journey.

Problem Identification

03

As University Students, our team all shared the same experience: the transition to university life often leaves students like us feeling isolated and disconnected, as they struggle to build new social connections while being distanced from their existing support networks.

While many existing initiatives (Social networking apps, University Societies, etc.) aim to address student loneliness, we raised the question of why they often fail to effectively foster meaningful connections or provide tailored support for diverse needs.

After identifying this problem area, we conducted background research and competitor analysis to better understand the gaps and opportunities for creating a more impactful solution.

Background Research

Transitioning to university life often leaves students vulnerable to loneliness and isolation, which can negatively impact their academic performance, mental health, and physical well-being.

1

University students often face challenges transitioning to a new environment, struggling to build social connections and maintain support networks, which can lead to loneliness and isolation, especially among first-year students (Zahedi et al., 2022).

2

Loneliness not only harms academic performance (Matthews et al., 2019, 2021) but also increases risks of mental health issues, such as depression (91%), anxiety (21%), and suicidal ideation (42%) (Beutel, 2017).

3

Prolonged loneliness can also impact physical health, elevating cortisol levels and increasing risks of high blood pressure, weight gain, cognitive decline, and other serious conditions (Offord, 2020).

Competitor Analysis

Existing platforms addressing student loneliness often fall short in key areas. While digital tools like Social Networking apps are accessible, they tend to foster shallow connections, and in-person activities, though engaging, lack flexibility. Many solutions also fail to sustain long-term engagement or combine online and offline elements effectively.

Key Gaps of Existing solutions

1) Either activity-based, which reduces conversational pressure, or social-based, allowing for deeper conversation, but rarely combine both.


2) Lacks long-term support for sustained engagement, providing initial opportunities to meet but not to maintain connections.

3) Digital platforms, though highly accessible, often result in shallow or low-effort connections, whereas in-person programs provide more meaningful engagement but lack accessibility for all students due to limited availability and flexibility.

How the solution could address it

1) A hybrid approach that combines activity-based and social-based elements to sustain relationships naturally and offer flexibility to suit different user preferences.

2) Solution that features regular follow-ups to deepen connection and maintain long term friendship.

3) Solution that combines  the accessibility of digital platforms with the engagement depth of in-person programs

User Personas

Two user personas were created to represent the diverse concerns and circumstances of potential users, reflecting different cultural backgrounds and needs.

The first persona highlights a first-year international student struggling with language barriers and cultural adjustment, seeking a supportive community to ease their transition.

The second persona represents a local student balancing academics and social life, looking for meaningful connections and flexible ways to engage with peers. Together, these personas capture the varied challenges students face and guide the development of inclusive, adaptable solutions.

As a result, we have developed the following problem statement:

"University students often find it difficult to form meaningful connections, particularly when transitioning to new social environments. Feelings of unfamiliarity and anxiety about attending events alone can lead students to miss out on valuable social experiences. While universities offer initiatives to support socialization, students still feel the need to build their networks independently but often lack the support to create long-lasting friendships."

Ideation

04

After identifying the problem statement, our Design Goal was to create a solution that fosters meaningful connections for students by offering a mix of activity-based and social options tailored to different comfort levels, with interest-based recommendations and group features to ease social anxiety, while encouraging long-term friendships through regular follow-ups.

After further discussion and multiple ideation methods, our group developed the initial concept of a friend-connecting app integrated with a smart bracelet. Below are some of the sketches showcasing our early ideas for the features:

Ideation

Sketches

Ideation

Mid-fidelity

Based on concept refinements, we created wireframes for Sparkmate to visualize the layout and flow of each feature, ensuring clear navigation and content hierarchy to highlight key information. Interactive elements were added to enhance usability for user testing. For the bracelet prototype, we used LED armbands with buttons to mimic functionality, and custom stickers replicated the interface and interactions, closely emulating the real design.

App Mid-fidelity Prototype

To replicate the sketched bracelet for user testing, we purchased an LED armband designed for runners from Amazon. While the armband was wider than a typical wristband and had fixed colors (e.g., blue or orange), its light emission closely matched our vision for Sparkmate. By adding custom-made stickers for icons and visual elements, we effectively emulated the bracelet's interface and interactions using the Wizard of Oz method (Anders Toxboe, 2011).

Iterations

05

In this phase, we refined SparkMate to address key usability issues identified during testing. By improving feature terminology, enhancing navigation cues, and simplifying event registration, we aimed to create a more intuitive and user-friendly experience. The result is a polished design that aligns with user expectations and reduces cognitive load, proven by a higher SUS score through Usability Testing.

High-Fidelity Iteration: App Interface
This phase focused on refining SparkMate to resolve usability challenges uncovered during testing. We clarified feature terminology, such as renaming “Club Recommendations” to “Recommended Societies,” introduced a progress bar for better navigation on the achievement screen, and streamlined event registration with clear options like “Register as a group” and “Register as an individual.” These enhancements, supported by usability testing and improved SUS scores, resulted in a more intuitive and polished user experience.

High-Fidelity Iteration: Bracelet Design
We kept the existing bracelet design due to time constraints, as user testing and System Usability Scale (SUS) scores confirmed users understood its functionalities well. While feedback noted aesthetic concerns, such as the screen’s appearance when turned off, we plan to explore different material colors in future iterations.

Final Design

06

Final UI Design
The final UI design of SparkMate reflects a user-centered approach, addressing key usability issues through refined terminology, intuitive navigation, and streamlined workflows. With a focus on clarity and accessibility, the interface now offers a seamless experience, proven by improved usability testing results and higher SUS scores.

Interactive Prototype

Experiment with the SparkMate App Prototype!
The app consists of 5 main Flows: Onboarding, Profile Set Up, Explore, My Events, and Achievement.

Final Bracelet Design
The SparkMate bracelet enhances social interactions with features like group identification, tap-to-connect, and icebreakers to encourage participation during events. It also tracks connection goals, displays event reminders, and celebrates reunions with animated effects, fostering deeper friendships. These intuitive features create a seamless and engaging experience, especially for users hesitant to socialize alone.

Key Features and Interactions
The SparkMate app and bracelet work together to create a seamless social experience. Users can send group requests through the app, with the bracelet displaying group colors for easy identification. Connection goals are tracked in real-time, motivating users to interact, while milestones and achievements are celebrated on both platforms. During events, the bracelet facilitates icebreakers, displaying fun prompts to spark conversations, ensuring a smooth and engaging interaction between the digital and physical experience.

Evaluation

07

Developing SparkMate was both challenging and rewarding. I enjoyed every part of the process, from ideation to prototyping, despite the difficulties of juggling multiple tasks. Teamwork was essential, as we supported each other through communication gaps and technical hurdles, proving that effective work arrangements are key to success. I’m incredibly proud that our Capstone project was shortlisted for the ADP University of Sydney Industry Award, a testament to our hard work and dedication. While there’s always room for improvement, the final outcome reflects our commitment to creating meaningful and impactful designs.

My Key Takeaways

1) Teamwork is essential: Working in a team of diverse designers taught me the importance of clear communication and collaboration to align on goals and overcome challenges.

2) Prototyping requires precision: The 3D printing issues highlighted the need for accurate measurements and iterative testing when integrating physical components.

3)
User testing is critical: Limited testing in early iterations showed how crucial it is to involve users throughout the design process to ensure solutions meet their needs.

4)
Adaptability is key: Despite setbacks, our team’s ability to adapt and iterate allowed us to refine our design and align more closely with user needs in later stages.

Next Steps...

1) Expanded Testing Across Campuses: Conduct additional testing across diverse university campuses to gather feedback and optimize features for varying student needs.

2) Enhanced Personalization: Develop advanced algorithms for personalized event and group recommendations, tailoring suggestions to individual interests and preferences.

3) Integration with Campus Services: Collaborate with university support services to integrate Sparkmate with existing wellness and event platforms, streamlining access for students.

4) Accessibility Upgrades: Incorporate features like customizable haptic patterns and voice-activated commands to ensure inclusivity for all users.